Sometimes I say no.
Even when something would be technically feasible.
Why?
Because feasibility is not the same as responsibility.
When timelines are unrealistic.
When risks are deliberately ignored.
When your gut tells you: this will go wrong.
Then no technology in the world will help.
A good project is defined not by what you sell, but by what you choose to walk away from.
Saying no is uncomfortable.
But saying yes to the wrong project is more expensive for everyone.
👉 When did you last say no even though you could have done it?