If all you want to hear is a single violin, then I am the wrong person to talk to. 🎻
In product sales, you order a single instrument: “I would like a violin.” Done.
In systems sales, things are different. Customers come with a rough idea—often without knowing exactly what they really need. My job? To bring the entire orchestra together: processes, technology and people.
And believe me: when everyone plays together, it sounds much better than someone practising “Nothing Else Matters” alone on the violin. 😉
Which metaphor do you use to make complex topics easier for customers to understand?